Red carpet attire, and this is New York Fashion Week, so go big. Sequins, tailored suits, bold color, whatever makes you feel unstoppable. There's no strict requirement, so come exactly as you are if that's your truth. Just know the cameras are rolling, and this is your moment to shine.

This is New York. If your name's on the list, you're in, and buying your ticket put you there. Nothing to print, nothing to show, just walk up and say your name at the door.

No outside photography or videography. Our media team captures every red carpet moment, and you'll get full access afterward to share your night. This is New York though, so we can't stop a personal phone selfie. Outside media crews, that's a no.

No judgment here, "your friend" is in good company. Bring tissues just in case, and chances are, you'll meet a new friend to share them with.

Not a thing. Pillars of Power stands entirely on its own. If you know The Secret, you'll recognize some familiar faces. Think of Pillars of Power as the update, twenty years later, made for the next generation.

Because this day deserves more than remembering what was lost. September 11 changed New York, and the world, forever. Twenty five years later, we wanted to mark it with something that looks forward, a room full of people choosing hope, greatness, and what comes next.

That they'd want to see it again immediately, and take notes the second time. Bring a note book and pen.